Protecting Britain’s Iconic Neon Sign Heritage
Lately, a rare and valuable art form has come under fire: the art of neon sign-making. A key player in British culture, neon signage has illuminated cities across the world for more than a hundred years, from the iconic glow of Piccadilly Circus to the illuminated displays of Times Square. Yet, as technology advances, authentic neon signs—crafted with glass tubes and filled with inert gases like neon or argon—are being overshadowed by cheap, factory-made, LED alternatives, often deceptively sold as "neon." This danger to both the artistry and its cultural heritage has led to a campaign advocating for better preservation and safeguards for neon sign-making, a plea that has recently gained momentum in UK Parliament.
Neon’s Historical Significance in the UK
Neon was first discovered in the United Kingdom in 1898 by two British scientists, Sir William Ramsay and Morris Travers, who found its glowing properties when they passed electricity through the gas. This breakthrough paved the way for the creation of neon signs, which would soon become iconic in glowing city centers, nightlife, and commercial advertising. From the streets of London to the bustling energy of New York, neon signs became a symbol of modernity and exciting new eras.
Yet, this traditional art is now at risk of being lost, with only 27 neon artisans remaining in the UK. This steep drop in handcrafted skill threatens the very existence of the craft itself but also the authenticity and identity of neon signage as a form of art and cultural identity.
The Authenticity of Neon vs. LED Imitations
The most urgent issue facing neon sign-makers today is the market misunderstanding created by mass-produced LED signs. While these LED signs may look similar to neon in their light output, they do not have the skill and craftsmanship that defines genuine neon. Authentic neon signs are hand-crafted from glass tubes, individually shaped, and injected with neon or argon, creating a process that takes years to perfect. By contrast, LED signs are easily made, inexpensive, and often sold as neon, causing confusion about what constitutes genuine neon.
This misunderstanding has had major consequences for small businesses like Neon Creations, a boutique artisan neon sign maker in Bolton, UK. Founded by Tony and Catherine Spink, the company has seen a sharp drop in demand as customers inadvertently purchase LED "neon" signs from big box stores. When these customers realize the difference, they often approach small businesses for repairs—on items that aren’t even neon, to begin with.
The Cultural and Economic Value of Neon Signage
Neon signs are not just a mode of advertising; they are a crucial aspect of cultural identity. They remind us of classic diners, movie theatres, music venues, and nightlife hubs. From the lights of Soho to the marquees of the West End, neon has long been a symbol of expression and identity.
The value of neon sign-making, though small, is important. It helps small businesses, sustains jobs, and encourages innovation. In fact, the UK’s creative industries contribute £124 billion annually to the economy, with neon signs shop signage playing a small but crucial role in that ecosystem.
Proposed Protections: Ensuring Neon’s Future
In response to these challenges, the campaign to protect neon sign-making is calling for clearer definitions and legal protections for authentic neon signs. Key figures in the creative industries, including the British Sign and Graphics Association (BSGA) and the Heritage Crafts Association, have united to advocate for better regulations. These proposals include the creation of a certification mark or a formal British standard for neon signs, ensuring that only authentic neon products are marketed as such.
Additionally, a Neon Signs Protection Act is being discussed, which would define for the term "neon" and prevent false advertising. Just as Harris Tweed is protected by law to ensure its authenticity, neon signs deserve similar protections to preserve their cultural and artistic value.
The Future of British Neon Signage
As the UK continues to grapple with the challenges posed by mass-produced alternatives, it is crucial that we preserve the heritage of neon signage. The neon art form is a cultural treasure, and it is worth protecting for the future. Small businesses like Neon Creations are committed to preserving this craft, but they need our help.
To ensure neon’s longevity, we must take action now. This campaign is not just about preserving a physical product; it’s about celebrating artistry, protecting creativity, and ensuring that Britain’s neon heritage continues to shine for future generations.