Neon Signs: A British Legacy At Risk Of Extinction
Lately, a rare and valuable art form has found itself under threat: the craft of neon signage. A key player in the UK’s cultural history, neon signage has illuminated cities across the world for over a century, from the iconic glow of Piccadilly Circus to the illuminated displays of Times Square. Yet, as modern technology progresses, authentic neon signs—handcrafted glass neon signs filled with neon gas—are being overshadowed by cheap, mass-produced, LED alternatives, often misleadingly marketed as "neon." This danger to both the craft and its historical value has led to a campaign advocating for stronger protections and recognition for neon sign-making, a call that has recently gained momentum in UK Parliament.
neon signs shop’s Historical Significance in the UK
Neon was first discovered in the UK in 1898 by two British scientists, Sir William Ramsay and Morris Travers, who discovered its glowing properties when they passed electricity through the gas. This breakthrough paved the way for the creation of neon signs, which would soon become iconic in glowing city centers, nightlife, and commercial advertising. From the London’s shining streets to the bright signs in New York, neon signs became emblematic of modernity and exciting new eras.
Yet, this iconic craft is now at danger of being lost, with only 27 neon artisans remaining in the UK. This dramatic decline in artisanship threatens not only the survival of the craft itself but also the genuine quality and identity of neon signage as a form of creative expression and cultural identity.
The Authenticity of Neon vs. LED Imitations
The most urgent issue facing neon sign-makers today is the market misunderstanding created by mass-produced LED signs. While these LED signs may look similar to neon in their light output, they lack the skill and craftsmanship that defines genuine neon. Authentic neon signs are carefully constructed from hand-blown glass tubes, carefully bent, and filled with gas, creating a method that takes decades to perfect. By contrast, LED signs are easily made, inexpensive, and often sold as neon, causing confusion about what constitutes genuine neon.
This misunderstanding has had major consequences for small businesses like Neon Creations, a boutique artisan neon sign maker in Bolton, UK. Founded by Tony and Catherine Spink, the company has suffered a decline in demand as customers inadvertently purchase LED "neon" signs from larger retailers. When these customers realize the difference, they often contact small businesses for repairs—on items that aren’t even neon, to begin with.
The Cultural and Economic Value of Neon Signage
Neon signs are far more than simple advertisements; they are a crucial aspect of cultural identity. They remind us of iconic venues, movie theatres, clubs, and nightlife hubs. From the lights of Soho to the theatre district, neon has long been a symbol of creativity and identity.
The value of neon sign-making, though small, is important. It supports local businesses, sustains jobs, and promotes creativity. In fact, the UK’s creative industries contribute £124 billion annually to the economy, with neon signage playing a niche but essential role in that ecosystem.
Proposed Protections: Ensuring Neon’s Future
In response to these challenges, the campaign to protect neon sign-making is calling for clearer definitions and legal protections for authentic neon signs. Key figures in the creative industries, including the British Sign and Graphics Association (BSGA) and the Heritage Crafts Association, have joined forces to advocate for stronger protections. These proposals include the creation of a certification mark or a formal British standard for neon signs, ensuring that only authentic neon products are marketed as such.
Additionally, a Neon Signs Protection Act is being proposed, which would define for the term "neon" and prevent misleading marketing. Just as Harris Tweed is protected by law to ensure its authenticity, neon signs deserve similar protections to preserve their cultural and artistic value.
The Future of British Neon Signage
As the UK continues to grapple with the challenges posed by mass-produced alternatives, it is crucial that we protect the heritage of neon signage. The neon art form is a cultural treasure, and it is worth protecting for future generations. Small businesses like Neon Creations are dedicated to keeping this art alive, but they need our help.
To ensure neon’s future, we must take action now. This campaign is about more than just protecting products; it’s about celebrating artistry, defending cultural heritage, and ensuring that Britain’s neon heritage continues to shine for future generations.